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June 20, 2019 | Via The Guardian

Adidas Loses Three-Stripe Trademark Battle in European Court

Adidas has been unsuccessful in an attempt to expand its trademark three-stripe design in the EU after a court ruled it was not “distinctive” enough. The three-stripe logo was first registered by Adidas’s founder, Adi Dassler, on a football boot on 18 August 1949, but the court said it was not sufficient to identify the products as originating from the brand. The ruling is part of a long-running dispute between the German sportswear manufacturer and the Belgian company Shoe Branding Europe.

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